Corporate Art Brief:
A Waterfront Workplace

Corporate Art
Daytime exterior of HanaHaus at 3366 Via Lido, showing the glass façade and outdoor seating
Dockside seating at HanaHaus beside the glass façade and boats in Newport Harbor
HanaHaus café and coworking tables beside the windows overlooking Newport Harbor
SAP Innovation Center and HanaHaus

Newport Beach, California

Corporate client
SAP
Artist
Jack Johnson
Interior design
H. Hendy Associates

The Property

At 3366 Via Lido, a historic landmark in Newport’s Marina Lido Village overlooks the harbor. Once home to a 1950s bank, the waterfront building now houses the SAP Innovation Center and HanaHaus.

Reimagined in 2019, the approximately 16,000-square-foot property brings SAP’s research and development operations together with HanaHaus, a public coworking space conceived by SAP co-founder Hasso Plattner.

The building serves a diverse professional community of technology researchers, entrepreneurs, and business leaders. Flexible workspaces, meeting areas, and a Blue Bottle café accommodate a range of activities in an environment designed for innovation, collaboration, and professional exchange.

The Objective

Create a distinctive art installation for the building’s lobby, its principal point of arrival and a central gathering space, characterized by double-height ceilings, an expansive open floor plan, and abundant natural light.

The artwork needed to command attention and create a memorable sense of arrival while preserving the open plan, clear sightlines, and flexibility of the shared interior.

The Approach

Suspended above the communal seating area, a series of numbered sails unfolds at varying heights. The staggered sails suggest the energy of the wind, while their lightness and suspension evoke the calm of open water. The spacing between the sails defines the seating area while preserving views through and around the artwork.

As daylight shifts, it filters through the semi-translucent fabric, tracing the sails’ contours and revealing subtle changes in shadow and texture. From across the room, the sails read as a single composition. From the banquette, their individual forms and details come into focus.

The Art Program

The creative direction centered on the sail, a sculptural form drawn from Newport Beach’s maritime setting. Artist Jack Johnson was commissioned to translate that direction into a site-specific installation shaped by the lobby’s scale, daylight, and circulation.

From Ideation to Installation

PhaseProject coordinationKey deliverable
01Project briefDefine the goals, placement, budget, schedule, and decision-makers.Approved brief
02Curatorial direction and sourcingSet the visual direction and identify artists or available works suited to the site and budget.Artist or artwork shortlist
03Selection, development, and approvalConfirm the artwork or commission design, including scale, materials, cost, and installation requirements.Approved selection or commission scope
04Delivery and site readinessCoordinate the delivery date and prepare the space with the project team.Delivery scheduled and site ready
05Installation and handoverOversee placement and final review, then hand over artwork care documentation.Installed work and care documentation

* Sequence and timing vary by project scope, client approvals, and construction schedule.

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Exterior photo credit: HanaHaus.

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